Gefleborgs + Movex = more business in less time
When order volumes increased and paper orders, whiteboards, and Excel lists began to consume time, Gefleborgs Flyttservice decided Gefleborgs Flyttservice fully digitize. The result? A seamless flow from web inquiry to invoice—and a sales process that takes minutes, not hours.
About Gefleborgs Flyttservice
Gefleborgs Flyttservice is a family-owned company founded in 2008 by Henrik Wigren in Gävle. With service, quality, and security as its watchwords, it is now the county's only SMF moving company and runs all its trucks on fossil-free HVO diesel, which is replaced before they reach five years of age. The company has grown to around 40 employees who help private and corporate customers throughout central Sweden – now reinforced with a common digital approach in Movex. The company has a turnover of over 30 million and is constantly growing.
The challenge
Until 2021, order management at Gefleborgs Flyttservice was handled Gefleborgs Flyttservice paper orders. For each customer assignment, a manual paper order was created, which was usually printed out and distributed to the right person. Planning and work distribution were carried out on a whiteboard where the day's assignments and work teams were noted. If any changes needed to be made to an order, it was necessary to locate the printed order, make a new printout, and notify everyone involved, which often meant many phone calls between the office and the drivers. Some parts of the business, such as planning and transport management, were digitized a few years before 2021 thanks to an internal information app, but order management remained analog until that year.
“BeforeMovex, it could take half an hour to find the right order and correct a detail – now I can do it in a few seconds on my mobile phone.”
The solution – why Gefleborg chose Movex
Web form → quote basket
Customer data lands directly in Movex and becomes finished quotes.
Order board with support for efficient planning
Offices and field staff see the same view in real time.
mobile app Drivers see changes immediately – no new paperwork required.
Fortnox connection
Orders in Movex become finished invoices without double registration.
Cardboard box orders
Full control over loaned boxes and return dates.
Web form → Movex → quote in minutes
Step 1 – The customer submits the form
The WordPress form is linked to Movex via API.
Impact for Niclas: No emails to sort through and all data is already structured.
Step 2 – Automatic import
Movex matches existing customers or creates new profiles.
Impact for Niclas: “Everything is filled in when I open the quote basket – I don’t have to type anything.”
Step 3 – Quote template
Standard texts and price lines are added with a single click.
Impact for Niclas: The quote is ready in 5–15 minutes instead of up to an hour.
Step 4 – Sent & logged
The quote is emailed directly through the system and the customer receives a notification via SMS.
Effect for Niclas: Niclas clicks on "create order" and "add assignment" and the job appears in the assignment plan immediately.
Step 5 – One click to order
The customer accepts → Niclas clicks "Create order" → the job appears in the assignment schedule.
Effect for Niclas: No double registration and the assignment goes straight into the schedule.
“The formmakes us efficient in handling quotes, which means we can respond to customers quickly and increase our chances of winning the deal.”
Five benefits of web integration
Response time in minutes.
Zero manual input → fewer errors.
Consistent, professional quotes increase the hit rate.
Clear pipeline for follow-up.
More requests without more admin.
Cardboard handling – full control over the boxes
“Ican immediately see how many boxes the customer has both before and after the assignment – and I don't have to call around.”
Previously, it was easy to lose track of loaned moving boxes among handwritten lists and verbal confirmations. "We almost had to call old customers and ask if they had any boxes left," says Niclas Pettersson. There was no centralized system for seeing who had borrowed what and how long the boxes had been out.
Gefleborgs Flyttservice has now Gefleborgs Flyttservice to using special box orders in Movex. An individual box order is created for each customer, where the number, balance, and return date are registered digitally. This means that Niclas and his colleagues can immediately see on the screen how many boxes each customer has, what has been loaned out, and what is expected to be returned—all gathered in a clickable list.
"I can immediately see how many boxes are at the customer's premises both before and after the assignments – I don't have to call around," says Niclas. The transition to the digital system has not only saved time and reduced the stress associated with returns, but has also provided significantly better traceability and control. Now, staff can quickly retrieve statistics, send reminders about returns, or plan pickups in a convenient way—a big difference from before, when boxes easily disappeared from view.
The mobile app – a favorite among the field team
After a short trial period, the verdict is unequivocally positive: "There's really nothing to complain about," says Niclas about the moving service employees' opinion of the app. "Updated times, contact details, and digital signatures are all in your pocket."
The results with Movex
Time savings: Quote and order management is at least twice as fast.
More assignments: Over 80 web requests in May were handled without additional administrative staff.
Better collaboration: Everyone sees the same assignment plan in real time; internal phone calls have decreased significantly.
Cardboard box control: Digital cardboard box orders replace manual lists and reduce administration.
Satisfied users: Field and office staff do not want to go back to paper.
Thank you for talking to us, Niclas Pettersson, sales representative at Gefleborgs Flyttservice
Niclas Pettersson has been working at Gävleborgs Flyttservice since autumn 2013. He began his career as a removal service employee and over the years has got to know every street in Gävle. After nearly ten years in that role, Niclas took on the role of sales representative, where he is now responsible for sales to both private individuals and companies. Niclas works daily in the Movex business system, with a strong focus on creating quotes and managing orders. He has experience of the transition from paper to digital workflows and particularly appreciates the efficiency gains this has brought in terms of faster quotation and order processing. In his work, Niclas has also been involved in further developing processes relating to the company's lending of moving boxes, and is responsible for a customer-focused approach that emphasizes fast and personal service.
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